Excerpt from:  Car Loans Canada -- Getting a Good Loan
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August 02, 2006

The Online Buying Process: What it is and Where to Go

Considering the purchase of a new vehicle? With almost 60% of buyers using the internet in the buying process, find out what the internet has to offer, and what you should be looking for.

Online buying has become a popular way to begin the vehicle purchase process. Almost two-thirds of buyers spend time researching on the internet, and many of those make initial contact with a dealership through the internet.

By applying through an online referral site, you take control of your deal. These sites have, as the article states" changed the nature of the relationship between the car buyer and the car dealer." The dealership knows that you have done your research, and know what you want, and have estimated what you can spend.

Dealerships have to work harder to retain your attention, and to get your business. There are several considerations in contacting an online service, including the length and type of response, the possibility of financing options and the ease of website navigation.

For more information, and a review of online sites recommended by ConsumerAutoDigest.com, please see Buying Online: What to Look For and a Review.


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